Likewise, Horace Swetland used his editorial pen to become the de facto voice of the automobile engineer of that day, and he became an original SAE officer. Swetland was a man who would leave an indelible mark on the path of SAE history. A mere 27 months after Heldt's editorial the Society of Automobile Engineers was born. Headquartered in a New York City office, four officers and five managing officers volunteered their time and energy to the cause.

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